Hi, I’m Brian Kurth, founder, and President of Revere Software.
I’ve recently created a new series, Three Tips in Three Minutes, to interview thought leaders in the corporate social responsibility world.
Today I’m speaking with Rich Maiore, president and founder of Rocket Social Impact. While I try hard to keep these segments to three minutes, Rich snuck in an extra tip, but I think you’ll agree, it’s well worth a couple of additional minutes.
With more than 25 years of experience in the social impact field, Rich knows that communicating skills-based volunteer opportunities to your workforce can be challenging.
His solution? Avoid bland messages, and he pulls out the visual reminders to help us remember—sometimes, we have to grab a share of our employees’ attention.
Rich is passionate about his work and shows us how to use 64 Crayola crayons, a box of tissue, a tape measure, and a Swiss army knife as tools to build skills-based volunteering within your CSR program. So yes, you’ve just got to watch if you want the details on how to move your program from good to great.
Rocket is a leading social impact agency on a mission to help established and emerging companies develop and communicate their unique purpose in the marketplace.
Our focus: business and social impact. Our expertise: Corporate social responsibility, ESG/sustainability, DEI, CSR communications, employee engagement, cause marketing, and corporate fundraising.