Welcome, I’m Brian Kurth, the founder of Revere Skills-based Volunteering Software.
With me today for 3 Tips in 3 Minutes for CSR Leaders is Madison Darling of Alteryx. Welcome on board, Madison. Please share a little about Alteryx and the area you’re working on.
Alteryx is a data analytics software company. My title is program specialist in our higher education department called Alteryx SparkED.
We provide free designer licenses, our flagship product, as a data analytics software company, to students, learners, those changing careers, as well as educators. These people want to get into the data analytics (DA) field. We want them to try out our product, so we provide licenses so they can get started in the space.
A big part of my job is connecting our students and learners with opportunities for engagement with our customers, career webinar opportunities, and upskilling training. People can engage in various ways, not only with SparkED but with the greater community.
I love it; love what you guys are doing. All right, what is your number one tip for CSR leaders?
#1 is to provide broad engagement opportunities. People want to contribute and volunteer for projects close to their hearts—education, for instance. In our company, we get a lot of people who want to mentor students in the data analytics area with career guidance and opportunities. This not only brings personal fulfillment but also maximizes the impact our company can make through these volunteer opportunities.
We also have the philanthropic branch of our company, Alteryx for Good, which allows our employees to engage with nonprofits, which aligns with the passions of our employees and contributes to employee satisfaction.
#2 Promote and amplify the great work done in your company. Showcase your company’s commitment to social responsibility. Share the stories of passionate customers and participants who have made a difference through their involvement.
Highlighting their efforts shows your efforts’ impact and encourages others to get involved when they see the great work being done. It’s like a ripple effect once these stories are promoted through social channels and newsletters; it motivates others to get involved with their skills and time for a greater cause. And it reflects well on your company because it attracts other service-oriented people.
Good begets good, and you can never over-communicate what you do. Great! And tip number three?
# 3. Look for collaboration and partnerships in your CSR endeavors.
Foster a community that values partnerships. Corporate social responsibility goes beyond individual efforts; it’s about working as a collective group with others for positive change. Look for other groups that are also service-focused.
By joining forces, you can combine resources, expertise, and networks to tackle larger-scale challenges and amplify the impact of what you’re doing.
Are you talking internally and outside the company, too?
Yes, as you see, at Alteryx, we have employee groups that donate their time to specific projects of common interest, and that’s a big part of Alteryx for Good. And externally, join with nonprofits and other companies with similar interests so we can expand the reach of social impact.
Awesome. Madison, thank you so much for your 3 Tips in 3 Minutes. If people want to reach out to you, what’s the best way?
Reach out to me at LinkedIn and MadisonDarling@Alteryx.com.
That’s a good name, easy to remember. And thank you so much; as always, working with you guys is a pleasure.
More about Alteryx SparkED from Madison:
We provide free Alteryx Designer licenses, our flagship product, as a data analytics software company, including resources and learning paths to students, learners, those changing careers, as well as educators. These personas want to get into the data analytics (DA) field. We want them to try out our product and be successful in prepping and analyzing data, so we provide licenses so they can get started in the space. Alteryx SparkED works to democratize data analytics by empowering every learner, across every field of industry, with the skills to question, understand and solve with data.
Madison Darling, Program Specialist
Connect with Madison on LinkedIn.